How this compares

There are three ways to publish a book. Here's what each one asks of you.

What	Impact Group Publishing	A traditional publisher	Doing it yourself
How long it takes	Six months of writing. Published within ten, guaranteed.	Around two years, and only if they accept you.	As long as it takes. Most people never finish.
Do you need to be accepted	No. We have a call and decide together whether it's a fit.	Yes. Most people who submit are turned down.	No.
Who owns the book	You own it, completely.	The publisher holds the rights, often for years.	You own it.
What you earn per copy	You keep 100% of what your book earns.	You keep 5–15%. The publisher keeps the rest.	You keep what's left after Amazon takes its cut.
Help with the writing itself	Two 1:1 strategy calls a month with Blake, plus written feedback on every chapter as you go.	A deadline, and an editor once you've finished.	None. You work it out on your own.
Where you write it	AuthorImpact, the writing app we built for this.	Wherever you like. Usually a blank Word document.	Wherever you like. Usually a blank Word document.
Editing, cover, layout, shops	We handle all of it, and it's included in the price.	They handle all of it, and they decide how it looks.	You find, hire and manage every person yourself.
Who you actually deal with	Blake on strategy, and a team that supports your writing the whole way through.	Whoever has been assigned to you that quarter.	Nobody.
What happens after it's out	We build you a monetisation and authority strategy based on your goals.	They move on to their next book. What yours does next is up to you.	Nothing happens unless you organise it yourself.

Who does this

Three kinds of people end up here. Different reasons, same problem: what you know is worth more than what you can prove.

The business owner

You've built something that works. You are not trying to prove you know your subject — anyone who has met you already knows. The problem is everyone who hasn't.

The coach or consultant

You have a method. Right now it lives in your head and in your sessions, and you explain it from scratch every time. A book is where you finally write it down properly.

The expert who isn't known yet

You are genuinely one of the better people in your field and almost nobody outside it knows. Not because the work isn't good. Because nobody has written it down.

The pathway

Three phases. Start with an idea, an outline, or a draft you never finished — phase one works either way. Most people are done writing inside six months.

01
Months 1–2
Foundation
- Work out what your book is about and who it's for
- Build the outline, or fix the one you have
- Write your introduction and first chapter
02
Months 3–5
Writing
- Finish the full draft, chapter by chapter
- Your book goes to the editor
- We plan your launch and what you want the book to do
03
Months 6–10
Publishing and launch
- Cover design and inside layout
- Amazon setup and shops worldwide
- A monetisation and authority strategy based on your goals

At the end, you're a published author in your industry.

You don't write this book on your own

Regular 1:1 strategy calls with Blake, plus a team behind him for everything between them. That's the difference between writing a book and finishing one.

1:1

with Blake

Regular strategy calls

One to one with Blake. You work on what the book says, read back what you've written, plan how it makes you money, and keep moving. You can also use them to talk your chapters out loud and have them typed up for you.

24hr

feedback

Answers between the calls

Send a question or a chapter and get a reply within 24 hours on weekdays. You are never stuck for a fortnight waiting for the next session.

Blake

+ the team

Who does what

Your strategy calls are with Blake — positioning, manuscript reviews, the launch, what the book should do for your business. The team handles your day-to-day writing support and the production. You always know who you are speaking to and why.

You write it in AuthorImpact

Most publishers hand you a template and a shared folder. We built you an app instead, and it's included.

AuthorImpact is our own writing software. Every Idea to Impact author writes their book in it. We built it because the hard part of writing a book isn't the words — it's knowing what to write next, and whether what you wrote is any good.

The AuthorImpact dashboard: a book at 91% complete, the publishing journey, and Ask Blake

Work out what your book is about

Before your first call you write a short statement of what the book is and who it's for. Then the app turns it into a chapter-by-chapter outline. Each chapter gets a short brief: what goes in it, and what the reader gets out of it.

One chapter at a time

You open the app and it takes you to the chapter you're up to, with the brief you wrote for it. It saves as you type, tracks your word count, and keeps working if your internet drops.

Ask Blake when you get stuck

Ask Blake is built into the app for the times you're stuck between calls. It knows what page you're on and what your book is about, so you get an answer about your book — not a general answer about books.

Get feedback on a chapter

Finish a chapter, send it, get written feedback on it. You hear what's working while you're still writing, not months later when it's too late to change anything.

You can see your progress

Writing streaks, chapter milestones, and a bar that fills up as you go. Small things, but they're the difference between four chapters by month three and none.

Export the finished draft

When the draft is done, one click gives you a proper Word document with a contents page, ready for the editor. No copying and pasting. No week spent fixing the formatting.

What's included

We do the work. You own the book.

We handle

The heavy lifting

1:1 strategy calls with Blake
Writing support and chapter feedback from the team
Professional editing
Cover design and inside layout
Amazon setup and distribution worldwide
Your launch, built around what you want the book to do
Full access to AuthorImpact

You keep

All of it

100% ownership of your book
100% of the royalties
100% of the rights to your ideas
Full say over how it looks and reads
A reputation that belongs to you, not us

Three guarantees

The risk of starting shouldn't sit with you.

Published inside ten months

We plan for six. Do the work and your book is published within ten, whatever the year throws at you.

A plan in 30 days

You leave onboarding knowing exactly what your first month looks like. Not a folder of resources and good luck.

Love it or leave it

Full refund in the first month. No questions asked if you're not happy.

What it's done for other people

Vogue article. Book with editor.

“Vogue Women's Health want to do an article on me — and my book is with the editor right now. It wasn't that long ago I made the decision to write the book. Now everything is happening at once.”

Aimee Robinson

Clinical Counsellor · Author

45,000 words in 5 weeks

“After all the planning, the writing part came pretty easily. I hadn't planned to start until January — but after building the outline, I just kept going.”

Jennifer Rider

Business Consultant

Board roles. Speaking. Partnership.

“I’ve moved into a couple of paid board roles, and having the book certainly helped. I’m doing speaking gigs, a lot more facilitation work, and I’ve just been brought on as an expert partner. Being a published author gives me that credibility and a real point of difference.”

Janet Attwood

Author & Speaker

Who this is for, and who it isn't

This is for you if you

Know something other people would pay to learn
Are open to feedback on your writing
Can set aside a few hours a week
Care what the book does for you and your industry
Would rather follow a proven plan than work one out yourself

This isn't for you if you

Want a ghostwriter — this is your book, in your voice
Would rather write on your own, without input
Don't have the time to give it this year
Are writing as a hobby rather than to build something
Need it finished in a few weeks

What happens next

01
You book your publishing strategy call. We talk through your book idea, what you want it to do for you, and whether we are the right people to help you write it. You will leave the call clearer about the book either way.
02
If we are a fit, we onboard you into AuthorImpact and walk you through it step by step. You always know what happens next and what you need to do.
03
You write your book positioning statement — what you stand for, who the book is for, and what you want it to do for you. Everything that follows points back at it, which is why the book stays about one thing.

Write your book in six months. Then put it to work.